Jaeger-LeCoultre, a luxury watch brand renowned for its craftsmanship and design, has recently announced its newest global ambassador: Lenny Kravitz. A highly regarded musician and artist, Kravitz is a perfect fit for the Maison, sharing its values of creativity and style.
Kravitz, known for his defiance of conventions and unique artistic vision, has been a force in the music industry since the beginning of his career. As a singer, songwriter, producer, multi-instrumentalist, actor, designer, and photographer, Kravitz is a true modern Renaissance man. He embodies Jaeger-LeCoultre’s commitment to pushing boundaries and creating innovative works of art.
Kravitz’s creative philosophy resonates strongly with Jaeger-LeCoultre, as he emphasizes the importance of finding one’s voice, being true to one’s vision, and staying open to new ways of thinking. These values are shared by the Maison, which constantly strives for excellence and innovation in watchmaking.
Kravitz’s passion for watches started at a young age when he became fascinated by his father’s chronographs. His love for watches has only grown over the years, and he is drawn to Jaeger-LeCoultre’s high level of craftsmanship, design, and function. He particularly admires the Reverso, an iconic watch he wore during the 2023 Oscars ceremony.
The Reverso is a perfect match for Kravitz, whose innate sense of style was recognized last year by the Council of Fashion Designers of America (CFDA) with its “Fashion Icon” award. Kravitz’s fashion sense fuses 1970s bohemian influences with rockstar classics and fashion-forward statements, resulting in a nonchalant elegance that makes even his most daring outfits look effortless and timeless.
Kravitz’s work as a musician, designer, and photographer is characterized by a spirit of curiosity and constant exploration. He blends a variety of influences and inspirations with innovative ideas to create fresh, exciting works of art that are distinctly his own. Jaeger-LeCoultre identifies strongly with this approach, as the Maison constantly pushes the boundaries of watchmaking and seeks new ways to innovate.
Kravitz joins fellow ambassador Anya Taylor-Joy with whom he recently completed filming a new campaign for Jaegr-LeCoultre, set to be released in May. In the campaign, Kravitz and Taylor-Joy showcase Jaeger-LeCoultre’s timeless watches and highlight the Maison’s commitment to creativity and innovation. It is sure to be a celebration of Jaeger-LeCoultre’s commitment to excellence in watchmaking and innovation.
Jaeger-LeCoultre’s appointment of Lenny Kravitz as its newest global ambassador is a natural fit. Kravitz’s artistic vision and commitment to creativity and style perfectly align with the Maison’s values, and his passion for watches makes him an ideal spokesperson.
French 
English